Warner Bros. Discovery Global Consumer Products – Australia and New Zealand, today announced the launch of the Discovery Lifestyle Range, a bold new apparel collection with Caprice Australia designed to inspire Australians to embrace everyday exploration and discovery.
Available exclusively at BIG W, the Discovery Range will join Discovery Mindblown toys to further embody and expand Discovery’s legacy of storytelling, curiosity and bringing the spirit of adventure to life through comfortable, functional, and affordably priced pieces that make outdoor exploration accessible to everyone.
It marks the first expansion of the Discovery brand into apparel, after first creating a range of science-focused toys including hydraulic kits, toy microscopes and sea creature chemistry kits aimed at the pop-science and educational toy market.
“Discovery has been telling real-life stories of exploration and adventure for over 40 years,” said Andrew Bromell, Vice President, Warner Bros. Discovery Global Consumer Products ANZ. “For the first time, we’re bringing that spirit to life through an apparel range, helping Australians experience adventure in their own backyard, and live the Discovery lifestyle every day, in an affordable and accessible way.”
Discovery has been around since its launch in 1982 as the Discovery Channel, where it became known for its signature mix of science and adventure-based cable reality shows. It merged with Warner Bros in 2022 to form Warner Bros Discovery.
This is only the beginning of Discovery’s continued expansion into the lifestyle space in ANZ. Crafted for comfort and functionality, the new Discovery Range brings Discovery’s heritage of exploration to life through a range of outdoor-inspired apparel designed for weekend road trips, backyard adventures, and everything in between.
To celebrate the launch, Warner Bros. Discovery Global Consumer Products ANZ has partnered with Camps Australia Wide (CAW), one of the country’s most trusted travel resources for campers and caravanners, to connect with a passionate community of explorers. Together, they will share inspiring stories, road trip content, and exclusive experiences that encourage Australians to explore more of their country.
The range includes a pair of shorts, and various premium t-shirts with the Discovery branding and nature-based imagery.
“Discovery is an iconic brand synonymous with adventure and it feels like a natural fit for us,” said Heatley Gilmore, Chief Exploring Officer of Camps Australia Wide. “Together, we’re making it easier for Australians to get outdoors and make lasting memories.”
The Discovery Range reflects the values at the heart of Discovery: authenticity, curiosity, and a love for the natural world. Whether it’s a coastal drive, a bush getaway, or a starry night under the open sky, the Discovery Range invites Australians to live their story of adventure, one journey at a time.
The Discovery Fashion Range is available now at Big W stores nationwide and online.
